Why does a brand matter, especially when your business is just getting off the ground, or just establishing itself? Doesn’t branding come later?   No. Start […]

As small-business owners, we know there is no shortage of investments to make in our company: hiring, advertising, asset development, client cultivation, the list goes on. […]

Brand Like a Broken Record   At Verve Concepts, we like to turn tradition on its head. For starters, if you told us we sound like […]

To keep the dogs and ponies out of the office   Yesterday’s pillars of consumer trust are falling all around us — trust in our ability […]

An Introduction to WTF Branding At Verve Concepts, we have a name for the way we do branding. We call it the “WTF” approach. No, not […]