A brand is more than a logo or tagline.
It's a promise of what your customers can expect and the story you want to tell. During this stage, we'll research, test ideas, and develop a plan for delivering your story to the world.
Work included in this phase:
Brand audit
What does your brand currently say?
What story do you want to tell?
Industry and competitive research
What are your competitors saying?
What are the trends in your industry?
Cultural and customer assessment
What are your customers ready to hear?
How do you stand out to your customer base?